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What Google Can Teach Us About Building Employee Loyalty
By Joel Garfinkle
Imagine a company that offers perks that include having a gourmet chef cook your lunch every day, getting your weekly dry cleaning done, and de-stressing at the company bowling alley—all for free. That’s what it’s like to work at Google Inc. Ranked by Fortune as the #1 company to work for in 2012, working at Google is definitely a dream job come true for many people.
Figuring out how to build employee loyalty is a must for every company, big or small. Loyal employees work harder and are genuinely interested in the company’s growth. Here are three things you can learn from Google about building employee loyalty:
- Give your people a break: The daily work routine can get mundane, and mundane work can lead to boredom, which is a productivity breaker. Keep your staff alert by offering variety in the workspace. Google offers employee perks that include everything from free haircuts and fitness equipment to nap pods and subsidized massages. A foosball table in the company staff room might be all you need to show your people you care.
- Take their personal growth seriously: Monika Broecker and Chade-Meng Tan led leadership development at Google by building Google University (now Google Edu) as a corporate wellness initiative. In an interview Broecker states, “The main idea was to transform and bring out the best in Google employees by developing them as whole human beings. The idea was to create the most progressive and innovative personal growth content and make Google the most compassionate company in the world.”
- Offer powerful tools: One famous incentive that Google is known for is the 20 percent time program. Employees are allowed to work on projects of their choosing 20% of the time. In working hours, that’s one full day each week to do what you want. Google states that many of their products were born from this program. You might not be able to give your staff a full day to explore, but what a good boss like you can do is empower them to do their current job more effectively and passionately. Giving your employees permission to step out of their comfort zones, take more risks, and get their creative juices flowing builds employee loyalty by empowering them to take charge of the way they do their jobs.
While incentives, rewards and perks are typical employee motivators, don’t underestimate the power of hiring a professional leadership and personal growth speaker. Regular motivational leadership skill training sessions ensure that your staff feels appreciated, because their employer considers them worthy enough to invest in their personal growth.
Hire a transformative personal growth speaker and leadership coach and experience the difference loyal, happy employees can make.
Copyright © 2012 Joel Garfinkle, All Rights Reserved. Joel Garfinkle is recognized as one of the top 50 coaches in the U.S., and the author of 7 books, including Getting Ahead: Three Steps to Take Your Career to the Next Level. He has worked with many of the world’s leading companies, including Google, Deloitte, Amazon, Ritz-Carlton, Gap, Cisco, Oracle, and many more. Subscribe to his Fulfillment at Work Newsletter and receive the FREE e-book, "41 Proven Strategies to Get Promoted Now!"
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