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Why You Should Invest in a Professional Keynote Speaker
By Joel Garfinkle
Across the nation, companies are struggling and budgets are tight. Companies of all sizes are trying to find ways to cut costs and get more value for every dollar they spend. The cost of a keynote speaker can vary significantly, but it is important not to cut costs by choosing the cheapest speaker, rather than the one who is best for the job. You want your event to shine, and that won’t happen unless you choose the best professional keynote speaker you can afford. Having said this, no matter the cost, there should be some solid value in the speaker’s service.
What qualities should you require a keynote speaker to have? The ability to not only fire up an audience but empower them to think strategically about their careers. The best speakers catalyze lasting change by helping audiences devise a clear plan of action.
Whether you are hosting a nationwide conference or a corporate event in Colorado, a professional keynote speaker has the power not just to motivate your employees, but also to help you cut costs. After all, you are getting ready to host a really big event and while you probably can’t do without a keynote speaker, you might be able to make use of that speaker to reduce the overall cost of your event. Curious? Here’s how.
- Ask questions.
You can increase the value you’ll get from the speaker by asking plenty of questions during the screening process. Find out where the speaker’s strengths lie and determine whether those strengths match up with your company’s needs. Tell the speaker about the challenges your company is facing and ask how he will address those problem areas. You should interview at least three or four candidates before making a choice.
- Find out what other services the speaker offers.
Ask him what services and programs he has to offer in addition to the keynote speech, and figure out how those can be incorporated into your event. Can he double as an emcee for your event? Can he hold a breakout session after his keynote address? Add an additional service or two that might normally require hiring multiple people but that could done by a single speaker, and you just might be able to get a discount and save money on the overall cost of the event.
- Treat your speaker as an investment, not an expense.
It’s true that in order for your business to be profitable you can only cut corners so much. As the old saying goes, you have to spend money to make money. Remember that your speaker is an investment in your employees. If you pick the right speaker, there will be a measurable return on investment due to increased morale and productivity. Only then will your event be a true success.
Joel Garfinkle is everything you need in a professional keynote speaker, whether your company is in Colorado or California. Joel will not only deliver a motivational speech, but will give your employees an actionable plan they can implement to make positive changes in the workplace.
Hire Joel Garfinkle for a speaking engagement and see for yourself why he is one of the most sought-after motivational and professional speakers.
Copyright © 2012 Joel Garfinkle, All Rights Reserved. Joel Garfinkle is recognized as one of the top 50 coaches in the U.S., and the author of 7 books, including Getting Ahead: Three Steps to Take Your Career to the Next Level. He has worked with many of the world’s leading companies, including Google, Deloitte, Amazon, Ritz-Carlton, Gap, Cisco, Oracle, and many more. Subscribe to his Fulfillment at Work Newsletter and receive the FREE e-book, "41 Proven Strategies to Get Promoted Now!"
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